|
...And
that's a fact!
Whether the activity is directed at existing customers or brand
new ones, your business won't attract new business (more profit)
without planned activity to the marketplace.
Marketing's all about
trying something new. It's a brave leap of faith but until you have
data to prove what's working, you really don't know what your business
might benefit from.
In order to create a
healthy balance of exposure, your business needs a mix of all of
these;
CRM
- Customer Relationship Management -
It's 9 times cheaper to sell to an existing client than it is to
find a new one - and that's also a fact! Let us talk to your clients
and rekindle their
interest in you. Whether it's promoting something new or just letting
them know you are still there, we can handle it!
|
|
Advertising,
the age old method of attracting new business. Whilst it is prohibitively
expensive in all but the most local media, there is still a place
for it.
Direct
marketing is
targeted, efficient and - most important of all - traceable so you
can see a campaign of activity working over it's duration.
PR
(Public Relations)
keep your profile up there in the marketplace. Without it your business
is getting no exposure to new opportunities.
Promotional
Literature and your corporate image needs to be consistent,
dynamic and relevant to your industry.
|
|
Corporate
events and exhibitions are an ideal opportunity to gather
data, new clients (more profit) excellent PR exposure and good for
your existing customer base's egos...
A
Business Plan
With a plan of activity,
a goal of where you want your business to be over a given period
of time, you can increase your turnover and - of course, your profit!
Working with you, PR
Garage will develop, Implement and analyse results for your
business.
|